雾理 · Our story
In the mist.
WULI began with a small frustration: pod juice that either screamed nicotine or drowned the fruit in sugar. We wanted the opposite — a soft, honest draw where the flavour arrives first and the hit just quietly does its job.
The name
雾理 reads as "in the mist." Mist is soft, deliberate, and it carries — the way a good vapour should carry flavour without weight. It's the whole idea of the brand in two characters: presence without heaviness.
The craft
Every WULI is a nic salt at 20 mg on a 40VG/60PG base — tuned for mouth-to-lung pods, not cloud-chasing. We build each flavour around a single clear idea (ripe honeydew, chilled taro, a snap of green apple) and stop the moment it tastes true. No stacking, no filler sweetness.
The check
We mix and bottle in small batches and taste every run before it ships. Small batches mean we can be fussy — if a batch isn't right, it doesn't leave. Ten millilitres, done properly, beats a warehouse of "close enough."